UP Trends Framwork

Today, we’re delighted to announce the launch of our brand new UP Trends! You can download a digital copy of the trends here.


A visual summary of our UP Trends


Grounded in human need, backed up by data

UP Trends is our applied consumer trends model for the UK. Our 14 trends are grounded in Positive Psychology, which roots them in real consumer needs that tap into universal human drivers (head to Our Framework to discover the thinking behind this).

Taking our trends further than most, we’ve also quantified them. This means we have data to back them up, and can measure how developed a trend is amongst a set of target consumers. This is really exciting because when we look at the data, we can see lots of fascinating stories emerging. Each story represents an opportunity or challenge for consumer-facing brands today.


Graph shows 14 UP Trends plotted against their development stage


In the above graph you can see our trends are distributed across four stages of development. For more detail on this and for further information on how our model can be applied, head to the UP Trends page.


Bridging the gap between now and next

Ultimately, UP Trends has been created to bridge the gap between the now and next, bringing together a deep understanding of people with our trends expertise to help clients design for changing consumer needs.

Building on our experience of applying trends to commercial challenges, we’re excited to use our latest trends to deliver foresight for our clients in creative and engaging ways.

Across the year, we’ll be sharing a series of articles in which we’ll deep dive into individual trends, exploring what they mean for brands and specific sectors (our articles on Be the Change and Secure Together are already up on the blog).


Any questions?

If you have any questions about UP Trends or would like to find out more about how you could use them, please get in touch. We’re always happy to chat.

Kelly McKnight