Meet the Culture and Trends Team! As part of the InSites Consulting, the Culture and Trends Team work with our Illume Network to discover innovation. Through interviews, video tasks and creative projects, the Culture and Trends Team transform niche interests from Illume Guides into actionable insights and inspiring ideas.

Lily-Charnock
Lily Charnock
Culture and Trends Director

 

I’m Lily, and I’m the lead Culture + Trends director at Insites. With a background in anthropology, I’ve always been fascinated by culture, psychology and the future of humanity. ​

My favourite briefs focus on understanding possible futures with a deeply human lens, and turning that into meaningful change. I love the challenge of translating societal and cultural truths into something that moves businesses to change. Topics I find inspiring: neurodiversity, designing for wellbeing, ecological innovation.​

Claire Powell
Culture and Trends Consultant

 

Hi! I’m Claire, my work across social intelligence, brand strategy and cultural insights, has helped me steer brands find futures which benefit the world as well as their bottom line. I love learning about different cultures through films and literature, and am studying reflexology as a way to expand my knoweldge in holistic healing.

Charlotte-Coussement
Charlotte Coussement
Culture and Trends Consultant

 

Hey! I’m Charlotte. I work across trends in retail, wellbeing, interiors and lifestyle brands. I love to travel and discover new destinations and often hang out in the pilates studio. My favourite projects are those that have scope to inspire new ideas for brands.

Diana Goderich
Diana Goderich
Culture and Trends Consultant

 

I’m Diana! Having grown up moving around the world, culture has always fascinated me, so that’s why I tied my profession to it as well! In my personal time I love to immerse myself in culture by slow-travel, connecting with locals and forming close bonds. I am always looking for new ways to use my creative energy, so I love learning new things, among my top creative outlets are tea ceremony, cooking and drawing.

Erica Ng
Erica Ng
Culture and Trends Consultant

 

Hello! My name is Erica and I’m fascinated with how trends emerge from the bigger context of culture, and how our perceptions and behaviours are influenced by these trends as they shift. I’ve been in trend forecasting & communications with a focus on Asia, working with brands to identify and forecast what would be important to connect with consumers in the future of branding & communications. Outside of work, I’m into yoga, hiking and Korean dramas.

Iulia Burta
Iulia Burta
Illume Network Manager

 

Iulia here, your Illume Network Manager. My main responsability is ensuring that each and every project runs smoothly and that you, our amazing guides, have an awsome experience while working with us. Outside of work, I love getting lost in the story of a good book or show.

Alex Bee
Alex Bee
Culture and Trends Consultant

 

With a background in beauty and wellness trends, I’m always looking for the latest skincare ingredient or yoga retreat. I love working with brands to open their mind to new ways of thinking. On a sunny weekend you can usually find me on a running trail or in a beer garden.