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By Kelly McKnight Other

19 Jun: Russian Culture: a Gen Z Perspective

Russia’s youth are more politically visible than ever before. They are more active and less afraid of making their voices…

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By Kelly McKnight Other

29 May: How Gen Z are shaping individuality in the US: An Illume Guide perspective

At our Individuality event in London earlier this month, we presented a short immersion session on how individuality in the…

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By Kelly McKnight Illume network Other Trends

24 Apr: A Guide’s perspective: James on individuality

  What does it mean to be an individual today? This is the question we posed in our soon to…

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By Kelly McKnight Other Trends

05 Feb: Better Together

In a world increasingly reliant on technology to facilitate human interaction, we’re seeing a rising need: the need for real,…

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By Kelly McKnight Other

30 Jan: Lust for Longevity

Our relationship with products is changing. In a world of limited resources “newness” won’t be as important as people move…

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By Kelly McKnight Other

05 Dec: Asian Happiness Trends 2017

We’ve explained previously our Happiness Framework as our unique model for identifying current and emerging trends. We currently have a…

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By Kelly McKnight Other

05 Nov: A Tale of 2 Tigers: Millennials in Hong Kong and Singapore

Millennials across Asia are sometimes described as the ‘Strawberry generation’ 草莓族cǎoméi zú – soft, easily bruised, entitled and spoilt. But what more…

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By Kelly McKnight Other

02 Oct: Supercharge Me: Science Meets Nature

Health is no longer a desirable condition, it is a life-goal. Wellness has become a top priority, and is a…

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By Kelly McKnight Other

22 Sep: Health: Crystals vs Control

Previously, we’ve identified health as a key driver of human happiness, which you can read about here. But what does…

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