At Join the Dots we believe that to be successful brands need to embrace happiness. Brands must go a step further from communicating a happy feeling, to actually delivering happiness. To truly engage consumers, brands need to enhance their lives in some way, however small, because happiness is much more than simply making people smile.

There are a number of recognised drivers of happiness, with our overall happiness and well-being affected by our ability to respond to these drivers in our lives. But to understand these, we need to look at a bit of theory around why happiness matters…

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