What does it mean to be an individual today? This is the question we posed in our soon to…
In a world increasingly reliant on technology to facilitate human interaction, we’re seeing a rising need: the need for real,…
INTRODUCTION With Brexit on the horizon, inflation is rising and we’re starting to see consumers reign in their spending. Economists…
In the final article of this series, we consider trust and the consumer need for credibility from brands – especially…
In this article, we focus on the consumer need for escapism – something which has exploded in recent years. We…
After mapping the latest iteration of our Happiness Trends for 2017, and with three preceding sets under our belt, we…
‘Play’ is seen as the antithesis of what it means to be ‘grown up’. But our research found 9 out…
WHAT ARE OUR HAPPINESS TRENDS? In Culture & Trends at Join the Dots, we live and breathe consumer behaviour….
It’s no news that ‘Trust’ and ‘Authenticity’ are key words for the modern consumer. Where once we looked to traditional…
In a world mediated by screens, we’re always straddling the online and offline world, not fully engaging with either. This…