BEYOND CATEGORISATION As researchers, we aim to uncover the deep motivations that drive consumers’ behaviours, and connect the dots between…

WHERE GLOBAL MILLENNIALS COLLIDE Our findings across London, Shanghai and Mexico City demonstrate clear evidence of a characteristic “Millennial mind-set”…

In part three of our series, we focus on the Millennial mind-set in Shanghai, exploring the culture, forces for change,…

THE CULTURE: WHAT DOES IT MEAN TO BE MEXICAN? In Mexico, high value is placed on structure and hierarchy, with…

In the second article of this series, we focus on London – what it means to be British, the forces…