Talking about Spain, many might think of sunshine, nice beach, paella and flamenco. However, in contrast to the stereotype of…
From perception and memory, to problem solving and decision making, our relationship with “focus” impacts all parts of our life….
Fashion has long formed part of Italian culture, playing a key role in the country’s society and lifestyle. Although historically,…
Through our own research and close connection to our international online communities, we have observed the global megatrend ‘choice overload’…
Following our Global Trends Briefing in 2018, we asked our attendees to ‘choose’ a global trend for us to explore…
Contemporary Brazil is a vibrant blend of diverse landscapes, ethnicities, cultures and religions. While the rest of the world witnessed…
The Middle East is presenting itself as a major opportunity for global fashion brands. Recent reports have highlighted this, attributing…
Italy at present is facing a multitude of challenges, such as a slow economic recovery, political instability and high unemployment….
Now that the World Cup is over, marketers’ attention is shifting to the next major international football tournament – Euro…
As part of our international study on individuality, we interviewed one of our UK Illume Guides, Rosie, who’s a…