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By Kelly McKnight Culture Illume network

11 Mar: Spanish Culture: A Gen Z Perspective

Talking about Spain, many might think of sunshine, nice beach, paella and flamenco. However, in contrast to the stereotype of…

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Illume focus
By Kelly McKnight Culture Illume network Other

26 May: ‘Focus’ during a global pandemic – In Conversation with Japan and the US

From perception and memory, to problem solving and decision making, our relationship with “focus” impacts all parts of our life….

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la bella figura
By Kelly McKnight Culture Illume network

08 Aug: Exploring Italian culture and the changing face of fashion

Fashion has long formed part of Italian culture, playing a key role in the country’s society and lifestyle. Although historically,…

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choice report
By Kelly McKnight Culture Other Trends

24 May: Choice: An exploration of culture, context and trends

Through our own research and close connection to our international online communities, we have observed the global megatrend ‘choice overload’…

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Cohice text image 1
By Kelly McKnight Culture Frameworks

01 May: Overloaded by Choice

Following our Global Trends Briefing in 2018, we asked our attendees to ‘choose’ a global trend for us to explore…

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image 1
By Kelly McKnight Culture Illume network Other

30 Nov: The Future of Brazil: a Gen Z Perspective

Contemporary Brazil is a vibrant blend of diverse landscapes, ethnicities, cultures and religions. While the rest of the world witnessed…

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D&G
By Kelly McKnight Culture Trends

29 Oct: New horizons: cultural considerations for global fashion brands in the Middle East

The Middle East is presenting itself as a major opportunity for global fashion brands. Recent reports have highlighted this, attributing…

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By Kelly McKnight Culture Illume network

01 Sep: Italian Culture: A Millennial Perspective

Italy at present is facing a multitude of challenges, such as a slow economic recovery, political instability and high unemployment….

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By Kelly McKnight Culture Illume network

01 Aug: What the World Cup has taught us about cultural understanding and fandom

Now that the World Cup is over, marketers’ attention is shifting to the next major international football tournament – Euro…

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By Kelly McKnight Culture Illume network Trends

11 Jul: A story of Individuality: Rosie’s Perspective

  As part of our international study on individuality, we interviewed one of our UK Illume Guides, Rosie, who’s a…

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