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By Kelly McKnight Culture Frameworks Trends

22 Jun: Individuality: A journey through generations, cultures and trends

  About the Report Over the past 12 months, we’ve spent a great deal of time interviewing our Illume Network…

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By Kelly McKnight Culture Illume network

17 Apr: Individualism in Indonesia

Across the world we are seeing a rise in individualism. This might feel like a recent phenomenon, driven by millennials,…

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By Kelly McKnight Culture Frameworks Illume network

05 Mar: The Global Rise of Individualism

  Working in Culture & Trends, we spend a great deal of our time interviewing our Illume Guides in local…

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By Kelly McKnight Culture

08 Aug: Security across the Globe

From our research into cultural happiness, we know ‘security’ is a fundamental need for all humans across the globe. When…

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By Kelly McKnight Culture Frameworks

08 Jun: Health and Security as Drivers of Happiness

HEALTH AND SECURITY As you may recall from our earlier articles, our philosophy at Join the Dots is that consumer…

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By Kelly McKnight Culture Trends

27 Jan: The Gen Z Revolution

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By Kelly McKnight Culture Trends

28 Aug: Brexit: British Lives on Hold

The initial clamour of the Brexit result has died down and the reality of the UK leaving the EU is…

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By Kelly McKnight Culture Trends

28 Jul: 50+ The New Youth: Comms

In the final part of this series, we take a look at brand communications and how messaging is crucial in…

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By Kelly McKnight Culture Trends

28 Jul: 50+ The New Youth: Leisure

LEISURELY LIFESTYLES With more wealth and time on their hands, leisure and travel is another sector benefiting from the 50+….

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By Kelly McKnight Culture Trends

28 Jul: 50+ The New Youth: Retail

As younger generations struggle, the 55+ demographic represent an enviable generation who are better off than both their parents and…

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