In the current climate of major political, cultural and economic upheaval, the consumer behaviours we recognised in our trend, The…
We’re seeing the beginnings of a new trend happening – a backlash against productivity, and a movement into slow time….
From the catwalk to our kitchen shelves, working with our trendspotting network we’ve noticed brand logos are proudly on display…
The initial clamour of the Brexit result has died down and the reality of the UK leaving the EU is…
In the final part of this series, we take a look at brand communications and how messaging is crucial in…
LEISURELY LIFESTYLES With more wealth and time on their hands, leisure and travel is another sector benefiting from the 50+….
As younger generations struggle, the 55+ demographic represent an enviable generation who are better off than both their parents and…
The second article in this series, we explore the world of Work and Finance through the lens of the 50+…
With news about millennials and Gen Z dominating the headlines, it is easy to forget about the 50+ consumer. However,…